Product Marketing Specialist I

Job Description

We have a position for a Product Marketing Specialist I with one of our clients in New Hyde Park, NY for an initial contract duration of 8 months. No third party candidates considered for this position.

Product Marketing Manager – Lender Audience

Our Client is currently looking for a Product Marketing Manager to join our team

Your Role:

• Our Client has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction, and enable the smart, connected, and enjoyable experience all car buyers and sellers expect.  As a car buyer, if you think the car buying process needs to be easier, well, Our Client is focused on just that, and you can be a part of this evolution that will happen in the industry.
• We seek a strategic and results-focused Product Marketing Manager to help develop and deliver go-to-market strategies and sales enablement collateral for better Lender B2B offerings.
• You will be a key member of the Client product marketing team with an opportunity to work on a diverse set of projects, working cross-functionally primarily between business operations, training, sales, legal, research, internal communications, public relations, and product teams.
• This role will be part of a team responsible for creating and executing solution information marketing assets, collateral, and sales enablement tools across multiple channels. This can include but is not limited to sales engagement platforms, videos, demos, website, print and digital display advertising, email, and in-person or virtual industry events. You will rely on previous experience to bring best practices and expertise to developing marketing plans and will help guide the business with strategic initiatives and measurable results.
• The successful candidate will be naturally curious, a creative thinker and problem solver with hustle and drive, and a true team player with a can-do attitude. The person will build strong relationships with cross-functional teams to develop strategy, content, and tactics. You’ll effectively communicate the product value proposition to internal teams and agency partners to engage the right people in the best possible way to achieve results.

Responsibilities:

• Identify and execute the appropriate marketing tactics for specified objectives and strategies, including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate.
• Assist in creating B2B assets or solution-related content such as solution talk tracks, videos, infographics, case studies, website copy, and blog posts.
• Write clear, concise, creative briefs, and strategic messaging to drive traffic that includes emails, promotions, direct mail pieces, pitch decks, playbooks, and other marketing materials that drive business results.
• Support the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web, and more).  Assist in editing online content updates using content management system, as needed.
• Collaborate with internal and external communications teams to ensure key messaging is consistently integrated across executive communications, team member communications, and industry communications/PR.
• Based on overall strategy and execution plan, support development of thought leadership content and material to build industry and first-party event execution where required/identified.
• Assist with updating product marketing, customer-facing material, sales enablement material, both internal and external materials as needed.
• Manage internal and external agency and freelance resources.