Specialist, CB Marketing – Product Lifecycle Communications
Atlanta, Georgia  

We have 2 Contract positions for "Specialist, CB Marketing – Product Lifecycle Communications" with one of our direct clients in Atlanta, Georgia for initial contract duration of  12+ months. No third party candidates considered for this position. US citizens and all those authorized to work in the US are encouraged to apply.

Job Description

The Marketing Specialist oversees all execution of a specific product marketing program including email, direct mail and project management. This role is pivotal to helping Client achieve optimal business results by ensuring efficient coordination of campaigns and programs. To be successful, you'll need to demonstrate proven skills in managing internal and external relationships for results, operations business/performance management and demonstrate deep experience in managing both long and short term projects and daily marketing campaigns across multiple business units. Strong communication and project management skills are necessary to have the right level of impact and influence.

  • Supports the day-to-day operation of various product lifecycle initiatives.
  • Oversee and execute communications including building email campaigns in Pardot, list management and reporting
  • Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve process.
  • Responsible for campaign performance including KPI reports
  • Generates and manages mailing lists, opt-outs and outbound call lists
  • Executes final quality check for creative and list selection
  • Reviews content provided by brand team for consistency, clarity and effectiveness, including grammatical clarity, CAN-SPAM and legal compliance
  • Cultivates positive working relationships with boundary partners and vendors in order to maximize opportunities and program effectiveness
  • Manages external relationships to ensure direct mail delivery and performance
  • Strong excel skills required to manipulate data files (vlookups, etc.)
  • Reports to Senior Manager, Client Segment Marketing

Required Skills

Top 5 Must Haves:

  • Experience developing and executing marketing campaigns
  • Strong communication and project management skills
  • Attention to detail – final quality check/proofing
  • Email marketing a big plus
  • Non safety sensitive role

Bachelors’ degree in related field or equivalent work experience

  • 2+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.)
  • Requires strong knowledge of  Microsoft Word, Excel, PowerPoint, Email Marketing (Pardot/Salesforce) etc.
  • Excellent interpersonal and collaborative skills to work effectively with teams throughout organization
  • Excellent analytical, organizational, and time-management skills, including ability to effectively prioritize assignments
  • Demonstrated knowledge of Video, High-Speed Internet and Telephony products.

Preferred Skills

  • BS/BA degree in related discipline strongly preferred (i.e. Marketing, Business, etc.).
  • Experience in telecommunications industry desired.

Competencies Required on Day 1:

  • Adaptability
  • Contributing to Team Success
  • Building customer loyalty
  • Communication
  • Formal presentation
  • Managing Work (includes Time Management)
  • Planning and Organizing


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