Analyst-Senior

Job Description

We have a position for a Analyst-Senior with one of our clients in Atlanta, GA for an initial contract duration of 5 months. No third party candidates considered for this position.

Our Client is seeking an experienced Digital Analyst to join our Digital team, focusing on optimizing and measuring our online and digital channels. This role requires a deep understanding of Adobe Analytics and Tealium Tag Management, with experience using Tableau to communicate actionable insights to business stakeholders. The ideal candidate has a strong analytical background, a passion for data-driven decision-making, and the technical skills to deploy, configure, and monitor digital tags and analytics tools.

Responsibilities:

• Data Collection & Tag Management: Oversee implementation, configuration, and management of tags and tracking through Tealium. Ensure all digital properties are accurately tracked, monitored, and measured. Collaborate with development, UX, and marketing teams to design and implement tracking solutions that support business objectives.
• Digital Analytics: Utilize Adobe Analytics to monitor website traffic, user behaviors, conversion rates, and other key performance metrics. Create reports, dashboards, and ad-hoc analyses to track performance, identify trends, and inform strategies. Support A/B testing and personalization initiatives by providing detailed analysis and insights.
• Data Visualization & Reporting: Design and maintain Tableau dashboards to deliver insights and track KPIs for digital properties. Present complex data in a visually engaging way to help non-technical stakeholders understand key findings. Work closely with cross-functional teams to translate insights into recommendations for optimization.
• Optimization & Insights: Perform deep-dive analyses on customer journeys, funnel performance, and engagement patterns to uncover opportunities for conversion optimization. Provide actionable insights to improve user experience, increase conversion rates, and drive strategic initiatives. Stay up-to-date with the latest industry trends and tools in digital analytics, tag management, and visualization.

Qualifications:

• Bachelors degree in Business, Marketing, Analytics, Information Systems, or a related field.
• 5+ years of experience in digital analytics, preferably with extensive Adobe Analytics expertise.
• Hands-on experience with Tealium or similar tag management systems.
• Proficiency in Tableau or a similar data visualization tool; ability to design dashboards that tell a story and drive action.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to translate business objectives into actionable data and analytical strategies.
• Excellent communication skills with the ability to convey insights to technical and non-technical audiences.

Preferred Qualifications:

• Knowledge of JavaScript, HTML, CSS, or other web development technologies.
• Familiarity with A/B testing tools and methodologies.
• Certification in Adobe Analytics, Tealium, or Tableau is a plus.