Communications Specialist

Job Description

We have a position for a Communications Specialist with one of our clients in Remote for an initial contract duration of 3 months. No third party candidates considered for this position.

Digital Marketing / Sr Communications Specialist performs daily campaign maintenance and review of digital marketing assets and all applicable connected technologies for Client related properties and our clients. This role will assist with campaign and creative asset retrieval & Implementation, troubleshooting, conceptualization, and report building. This role will be working cross-team to maximize revenue and scalability via optimization and continuous improvement. You will work closely with the Marketing Operations team to ensure campaigns and related assets are relevant, performing and activated on time. This role will be responsible for the implementation strategy and deployment of campaign assets across a variety of channels including social media, email marketing, website placements, etc. This role will use campaign metrics to inform strategies and provide recommendations on performance improvement.

Key Responsibilities: (what are the key responsibilities of the Job? Please be sure to include the percentage of time information with each responsibility.)

Responsibility

• Performing daily asset maintenance (WordPress,Google Ads, Email, Google Analytics, , Facebook, LinkedIn, etc.) for Client Inventory and Financial Solutions Groups 50%
• Reporting on campaign performance and presenting results to marketing stakeholders 20%
• Interact daily with agencies, vendors, and internal teams regarding any creative, trafficking, reporting, and process issues or questions. 10%
• Providing input on execution strategies for upcoming initiatives and standardizing best practices 10%
• Maintain strong working relationships with the key stakeholders in the marketing organization 5%
• All other duties as assigned. 5%
• Total 100%

Required Qualifications: (how many years of experience are required for this job?)

• Experience in email platforms i.e. Marketing Cloud, Mailchimp, or OpenEmail
• Experience in video editing
• Advanced understanding of Google Analytics & Adobe Analytics, tracking capabilities and tracking tag creation
• Experience working with platforms with the Salesforce ecosystem, including Salesforce CRM and Salesforce Marketing Cloud
• Experience analyzing data and metrics using reporting tools to optimize and understand campaign performance
• Experience with organic social media Experience with Adobe Suite

Education Required: (is a degree required for this job? If so what degree?)

Bachelor's degree (B. A.) from four-year college or university; or 3+ years related experience and/or training; or equivalent combination of education and experience.

PREFERRED QUALIFICATIONS: (are there any specialized skills for this job?)

• Some knowledge of HTML is helpful
• Proven ability to effectively communicate verbally and in written documentation to all levels within the organization.
• Proven ability to identify and analyze trends in data; deciphering underlying causes and communicating results to clients.
• Proactive, with excellent attention to detail and good follow-thru abilities.
• Proven ability to manage tasks on a tight deadline and be able to handle multiple projects.