Marketing Specialist

Job Description

We have a position for a Marketing Specialist with one of our clients in Atlanta, GA for an initial contract duration of 1 year. No third party candidates considered for this position.

Plans, develops, and executes an integrated, multi-tactical marketing programs responsible for producing customer (RGU) and revenue growth in the residential and/or commercial business segments. Responsible for the development and execution of bundled growth strategies, and for the launch and ongoing maintenance of new product introductions and product enhancements, as well as the pricing, product features and overall user experience for residential and commercial business opportunities. Generates sales leads for all sales channels (call center, web commerce, retail partner locations) utilizing mediums that include television, direct mail, print, radio, and door tags to expand market share and to increase revenue. Some roles may focus on one specific product line.

• Implements and assists with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals.
• Utilizes mediums that include television, direct mail, print, radio and door tags to produce leads for all sales channels, ranging from making the phones ring in the call center, to generating web commerce, to driving traffic to retail partners locations.
• Supports management with annual budget preparation and monitoring of operational expenditures through analysis of product, acquisition and retention program performance.
• Analyzes and reports market performance to ensure optimal RGU growth and maximize revenue generation.
• Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth.
• Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist.
• May be specifically assigned to one or more products and responsible for the marketing activities directly related to the achievement of revenue goals for that product.
• Executes marketing plan set forth by product and/or sales manager.
• Tracks marketing expenses against budget, and reports variances.
• Analyses inventory report for material orders, inventory versus current and project usage.
• Generates direct mailing lists and call-out lists that target specific market/niche segments.

Additional Information:

Our client is the largest private telecom company in America, and we proudly serve more than six million homes and businesses across 18 states. At client, we are committed to creating meaningful moments of human connection, not only with our products and services, but also with our career opportunities.

Digital has moved to the forefront in terms of customer preference for engagement and is the growth engine of client Communications. This Digital Acquisition Specialist role, reporting into the Senior Manager of Digital Acquisition, will play a pivotal role in the success of our digital acquisition efforts by owning new product launches, managing pricing updates, and conducting related testing and optimizations on our company's website. This individual will be responsible for maintaining the accuracy of our website through regular review and quality assurance processes, as well as monitoring reporting metrics to identify trends and opportunities for growth. The role requires a proactive, detail-oriented individual who thrives in a fast-paced, high-performance team environment.

Responsibilities:

• Manage new product and pricing launches on the company’s website, coordinating with cross-functional teams to ensure timely, accurate, and impactful implementation.
• Communicate new product and pricing launch details with third party digital team and agent assisted digital channels (call center, chat) for a consistent customer experience.
• Brief internal and/or external

Candidate must haves:

• Experience in sales with monthly/annual revenue goals.
• Familiarity with digital marketing concepts and techniques, including online merchandising, UX/Design, SEO, and conversion rate optimization; plus, a passion to continuously learn and grow in the field.
• Excellent attention to detail and ability to manage multiple projects simultaneously and autonomously as needed.
• Effective communication skills, both written and verbal, with the ability to collaborate across teams and influence stakeholders.
• Proactive, self-motivated mindset with a willingness to take initiative and drive results.
• Possess basic creative and copywriting skills.
• Analytical mindset with ability to identify trends/opportunities in reporting and make data-driven decisions; Adobe Analytics experience preferred.
• Ability to thrive in a fast-paced, high-performance environment.
• Reside in Atlanta, GA

Top 3-5 MUST HAVEs OR REQUIRED skillset:

• Sales experience
• Digital marketing familiarity
• Data-driven mindset with analytics skills
• Soft skills: Passionate, Proactive, Self-motivated

Typical Training / Experience - Typically requires BS/BA in related discipline; Generally 5-8 years of experience in related field. Certification is required in some areas OR MS/MA and generally 3-5 years of experience in related field. Certification required in some areas

Dept/Org Scope & Impact - Seasoned professional contributor with responsibility for an advanced area of work in the professional field; May be responsible for entire projects or functions having modest scope/impact or portions of projects having considerable scope/impact to department, area, and, at times, business unit results

Problem Complexity - Performs advanced areas of work for the professional field; Identifies key barriers/core problems and applies problem-solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems

Autonomy - Independently performs assignments with instruction limited to results expected. Determines and develops approach to solutions; Receives technical guidance only on unusual or complex problems or issues

Knowledge - Possesses and applies comprehensive knowledge of particular field of specialization to the completion of complex assignments. Advanced knowledge of organization's technologies and practices Primary contribution is in applying knowledge (product, industry, professional, technical) rather than managing people. Greater than 50% of time is doing individual contributor work No responsibility for developing and managing operating plans/budgets

Influence/People Leadership - May oversee the comple