Digital Marketing Sr. Specialist

Job Description

We have a position for a Digital Marketing Sr. Specialist with one of our clients in Atlanta, GA for an initial contract duration of 6 months. No third party candidates considered for this position.

The Digital Marketing Sr. Specialist performs daily campaign management of digital advertising (Facebook, DV360, YouTube, Xandr and other DSPs, etc.) for Client related properties and our clients. This role will optimize campaigns, assist with creative asset retrieval, development & implementation, basic troubleshooting, budget management, and maintain campaign performance against target KPI’s. This role will work closely with Client Services to ensure internal and external benchmarks are maintained. Ensure maximization of revenue via on-time delivery, quality execution and efficient media spend. This role will interact directly with clients, vendors, and external teams for troubleshooting, information around new products/offerings, platform changes, industry trends, and process improvements

Responsibility:

• Example: Develops and executes marketing campaigns for assigned products. - 30%
• Performing daily campaign management of Digital Advertising (DV360, Xandr and other DSPs, Facebook, YouTube, etc.) for Client related properties and our clients. This includes direct optimization, creative asset retrieval & Implementation, basic troubleshooting, basic ad creation, budget management, and maintaining campaign performance against target KPI’s. - 55%
• Interact daily with internal & external teams including but not limited to agencies, advertisers, sales, and vendors. In regards to creative assets, trafficking, optimization, reporting, and process issues, troubleshooting, etc. - 15%
• Provides performance reporting for clients, ad hoc reporting requests, analyzing delivery and providing insights to leadership. - 15%
• Represent Client Marketing in any client meeting, either in-person or remote.- 5%
• Maintain strong working relationships with the Client Services, Product, Analytics and Ad Ops teams, keeping them apprised of any issues or anomalies that impacts the larger business. - 5%
• All other duties as assigned. - 5%