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Rachna Mishra

mrachna@3ipeople.com


Job ID :J19545

Location : Atlanta, GA

Duration :2 months.

Interview Type :Phone

Legal Status :

Job Type :Contract

Background Checks :

No Of Openings :1

No Of Hours per week :N/A

Sorry, Job Status has been changed to Closed

Senior Product Marketing Manager / Senior Content Marketing Manager

$68 - $68

Hourly

< 3 Years

Experience

Atlanta, GA

Location

Job Description

We have a position for a Senior Product Marketing Manager / Senior Content Marketing Manager with one of our clients in Atlanta, GA for an initial contract duration of 2 months. No third party candidates considered for this position.

Below summarize responsibilities including but not limited to:

Business and marketing strategy leadership for the space: 

Know digital retailing. Know the marketplace and market intelligence by conducting business analytics, and execution assessment and recommendations. Make recommendations on areas of focus ensuring BU and sales alignment and matrixed partner buy-off. Includes but not limited to knowing: (1) How to crush the competition (2) How to Identify market opportunities, &, product segmentation, oppty assessment/whitespace analysis and create marketing that will address / impact those opportunities.  (3) Based on market understanding recommend bundling and pricing strategies.  (4) How to conduct gap analysis on product features and capabilities and identify customer problems.  Be clear how we could solve via product and via marketing plans

Be client obsessed and know when and how to jump in a solution together and lead together for a better outcome. Enjoys establishing and managing day-in and day-out testing-and-learning and optimizing plans to continuously optimize investments to help clients enable increase engagement and purchase

Timely and results-oriented execution to achieve results from awareness through to influencing revenue won.

  • Development of comprehensive marketing plans on how you will drive impactful business results (plans to include but not limited to: goals, strategies, tactics, phased campaign components, and more).
  • Owns, and implements a robust B2B2C performance marketing strategy and execution tactics to drive conversions. Owns delivering client enablement materials and playbooks and other materials and resources as identified.  Includes but not limited to:
  • Build playbooks and direction for how to drive a digital roadmap designed to significantly impact customer acquisition, conversion through the funnel, and retention results
  • Knows how to guide digital marketing efforts across these areas (not limited to): paid social, paid search, SEO, programmatic, affiliate, mobile/app, video, emerging, and cross-channel within a direct response environment
  • Based on overall strategy and execution plan, support development of thought leadership content and material to build industry & first-party event execution where required / identified
  • Write clear, concise and strategic messaging to drive traffic that includes emails, promotions, direct mail pieces and other marketing materials that drive business results
  • Supports the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web and more).  Assist in editing online content updates using content management system as needed. 
  • Ability to conduct business analytics, segmentation and campaign execution assessment and leading to future campaign / program recommendations.

Manage/own your business.  Know where you stand! 

  • Oversee the planning, development, and execution of a growing marketing budget, with a results-oriented approach.
  • Reports performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement
  • Partners with the Marketing Analytics and Business Intelligence teams to drive iterations of media mix modeling, utilizing data to inform decisions to drive the overall business results.
  • Own the creation and development of “correction of error” (C.O.E.) plans based on monthly business status

Be a Subject Matter Expert. Be a SME individual’s can rely on.

Preferred Skills

AMP, AMP

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