Job Description
We have
a
position
for a
Content Producer
with one of our clients in
Irvine, CA
for an initial contract duration of
4 months.
The copywriter’s role involves taking an intelligent approach, carefully addressing who we need to reach, uncovering what they need to hear and delivering that message in the best manner possible. It integrates brand, strategy, direct response and an intersection between sales and marketing.
The visible output of a copywriter at Rapid Scale comprises things like ads, emails and email campaigns, web content, brochures and other collateral, social media management/expansion, and to a lesser degree some media relations and PR. The value of the message is in how it orchestrates all in a way that creates maximum impact and maintains continuity with the Rapid Scale culture and brand.
The copywriter will be an integral part of the overall marketing strategy and solution, producing content, maintaining brand guidelines, creating value and generating leads for our internal and indirect sales engines.
ESSENTIAL FUNCTIONS:
- Buyer Lifecycle Engagement: Map out the buyer lifecycle of each of Rapid Scale’s target personas and create content and that resonates with each stage, moving the prospect forward in the funnel.
- Email Marketing Revenue: Create email campaigns and funnels to internal and external stakeholders. Email campaigns will be measured for success and should be generating measured revenue.
- Sales Enablement: Create marketing documents and video scripts that clarify Rapid Scale’s message to customers and enables the sales team to sell more services and create more inbound opportunities
- Grow Online Engagement: Create and distribute marketing content that has a measurable impact on influencing the Rapid Scale brand and audience.
- Write, edit and proofread high-quality B2B content across multiple mediums, including but not limited to: blogs, website copy, case studies, advertising materials, internal communications and email campaigns.
- Social Media: Drive measurable engagement: Manage the social media calendar, schedule posts to various social media platforms, including Twitter, LinkedIn, Facebook and YouTube. Source/re-purpose relevant social media content.
- Utilize social media as a lead generation tool, pushing potential sales partner leads out to the Rapid Scale sales team.
- New Opportunities Generated
- Current Customers Upsold and Cross-sold
- Email Open Rates/Conversions
- Traffic Generation
- Social Media Engagement
- Accuracy of Grammar
- Hitting Deadlines
- Creative Solutions Generated